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Irish Quilt and Craft Magazine 2010

In total, I worked on five IQC issues throughout 2010. All photo shoots were styled in collaboration with Ruby Rose Creative, who had developed the new creative direction for the IQC re-brand, the subsequent redesign to its publication, blog and website.

The challenge with this project was getting a very loyal customer base to engage in a fresh, new and more modern image than they were used to and to derive new sales from more youthful, and online savvy crafters. While showing the overall pattern was imperative, myself and Brenda wanted to show the lifestyle side of crafting and how homely and colourful it makes a space. All photo shoots were held in locations across Inishowen and North Donegal.

 Christmas cover shoot for the magazine and blog in 2010.

Christmas cover shoot for the magazine and blog in 2010.

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 Cover image from July 2010 Issue.

Cover image from July 2010 Issue.

 First ever cover image for IQC, in May 2010.

First ever cover image for IQC, in May 2010.

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